Branding

Branding remains an enigma for me as a genre-blended writer. I find it sticky to pinpoint author taglines, even after clarifying discussions. The topic has even entered my dreams. In one someone asked, “What kind of writer are you?” Working my jaw as if chewing a cud, I answered, “Mooooo” which transitioned into “nooooo!”

Even if I settle, the market today is such a crapshoot (marketing gurus may cringe) that something which works today might not tomorrow.

Creativity is like wind, unpredictable. A writer is like a wild mustang… You know it’s a horse (author). You can expect certain characteristics such as neighing, rearing, and tossing its mane (message, although variable). What you don’t know is where it’ll go (what he/she will do next) and how (medium)—while stirred by the wind.

Leo Tolstoy said, “If you want to be happy, be.” On that note, if you want to write, write. Perhaps a perfect depiction will come in the process. If not, maybe versatile and free will come to the minds of observers.

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