In the romance genre, heroes and heroines when first they meet can be disappointed, later impressed – or never disappointed at all and the natural conflict arises from some outside circumstance. Any false expectations end well. You might identify somehow with a character and think at some point, I wish I had what she/he had. Isn’t that human nature? The belief that every person has a soul mate is a supreme concept. In romance books, soul mates are often established. And there’s always a happy ending. I like those happy endings.